The Ultimate Guide to Content Marketing in 2021

You want to provide valuable content to your customers, leads, and audience members. Content needs to reach audience members in a way that feels natural and organic instead of being disruptive. Business can achieve this through content marketing, which involves attracting, engaging, and delighting their target markets.

You can achieve just that by focusing on effective content marketing - and reap the benefits of increased conversions, more brand awareness, more revenue, and more.

No matter if you're developing a new strategy or refreshing an existing one, it never hurts to reassess your process and come up with ways to create and share content that your audience wants. With this guide, we'll show you how content marketing works, types of content marketing, and examples of content marketing.

Content Marketing

In today's market, outbound marketing strategies (or anything that interrupts your audience members) are no longer as effective at converting and resonating with visitors.

The goal of your content today is to reach your audience in an inbound manner (also known as outbound). It's common practice to create a narrative or story for your content. This will make your content more authentic, engaging, and suited to your audience.

What is content marketing?

A content marketer plans, creates, distributes, shares, and publishes content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, etc. Increasing brand awareness, sales, engagement, and loyalty are important objectives.

Why is content marketing important?

  • Educate your prospects and leads about your products and services
  • Conversions will increase
  • Relationships that result in loyalty between your business and your customers
  • Identify how your services and products address your audience's challenges
  • Build a sense of community around your brand
Let's examine the different types of content marketing.

Types of Content Marketing

The following types of content marketing may be incorporated into your strategy:

1. Social Media Content Marketing

Social media marketing is a necessity for businesses with over 3.6 billion worldwide users. There are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) on which you can share content (e.g. photos, live videos, pre-recorded videos, stories).

2. Infographic Content Marketing

Infographics display content, data, and information through a simple visual representation. Infographics make content easier to communicate by combining straightforward text, short statements, and clear images. These are excellent tools to use if you wish to explain a complex or educational topic to your audience in a way they can all understand.

3. Blog Content Marketing

The purpose and topic of blogs are very flexible, making them a powerful type of inbound content. You can use a blog to promote other internal and external content and blog articles through links, add social share buttons, and integrate product information.

4. Podcast Content Marketing

Almost half of 12- to 32-year-olds in the U.S. listened to a podcast in the past month, with an average of six listening hours per week, according to a 2020 survey. As a result, many businesses and media outlets have started creating their own podcasts.

As podcasts can cover a variety of topics, there is a lot of potential for creativity. Furthermore, you determine other factors pertaining to the podcast, such as its cadence, who is on it, where it is advertised, and how long each episode is.

5. Video Content Marketing

Wyzowl research indicates that 69% of consumers prefer to learn about a brand's product or service by watching videos. Aside from increasing conversions and ROI, video marketing can serve as a tool to build relationships with your audience. Videos can be shared on social media platforms, on landing pages, or on websites of co-marketers.

6. Paid Ad Content Marketing

You can reach a broad audience through paid ads and position yourself on every site you want - paired with inbound marketing, paid ads can be especially useful. In addition to using social media to share ads, you can also use landing pages, banners, and sponsored content.

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